Editorial creative direction, brand vision, and purposeful design.
Modern Living Room redesign for Kevin P.
Experience across interiors, fashion, and retail to build high-impact, cohesive brand worlds.
Global Brand Heritage
Proven leadership driving creative standards for industry icons like Coach and FLOR.
1.5M+ Reach
Multi-channel seasonal catalog distribution and omni-channel campaigns.
Dual B.F.A.
Formally trained in Graphic Design and Fashion Design from Savannah College of Art & Design.
20+ Years
Creative direction and brand leadership across lifestyle, retail, and interiors.
Strategy & Scale
Building cohesive design systems, catalog production lifecycles, and visual brand equity.
360ΒΊ Creative
End-to-end execution from photoshoot art direction to motion and digital assets.
Strategic vision built on proven impact.
How I Work
01
Alignment before aesthetics
Get the room agreeing on what a brand should feel like before anyone picks a color or font.
02
Strategy that survives the handoff
Voice guides, pillars, and decision criteria β frameworks that keep working after the workshop ends.
03
Direction, not decoration
Every visual choice traces back to a stated reason β research, audience, or brand history β not personal taste.